Inspired by Gen Z’s love for music and digital culture, we created Period Squad—a bold campaign with Blood, featuring Crampy, Spotty, Moody, Sleepy, and Paddy. These characters personify real period symptoms and became AI-driven TikTok creators, using motion capture to react to trends in real time. A trendy, catchy music video set the tone, embracing unfiltered period experiences to spark conversation. With Period Squad, we made menstruation impossible to ignore.