My experience spans across integrated ATL and BTL campaigns across government, banking, and FMCG brands, involving campaign films, key visuals, OOH, social content, and on-ground activations. From ideation and storytelling to visual development and final execution, I’ve worked closely with copywriters, strategists, and production teams to bring campaigns to life across multiple platforms.

Alongside campaign work, I also have a strong background in social and digital content creation, including conceptualising content ideas, art directing shoots, creating digital assets, and developing platform-native content tailored for different audiences and channels. In addition, I actively incorporate AI-driven creative tools into my workflow for ideation, visual generation, video creation, and music experimentation as part of the creative process.