Associate Creative Director

Miguel Siojo

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Senior Art Director

Joscelyn Heng

 

Senior Copywriter

Matthew Ho

 

Art Director

Rhonda Wong

Client

Ministry of Home Affairs​

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Agency

VML

 

Year

2025

 

Chief Creative Officer

Mateusz Mroszczak

 

Executive Creative Director

Jon Loke

Home of the Unexpected reframes a career with MHA as one

that goes beyond fixed paths and predictable roles. Instead,

it highlights how joining MHA exposes individuals to situations

that challenge them, push them out of their comfort zones, and help them grow in ways they never anticipated.

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To reflect this shift, the campaign adopts a bold, neon-driven visual language — using bright colours, graphic compositions, and high-contrast layouts to stand out from traditional government communications. The unexpected visuals mirror the core idea: that behind the uniform lies a career that is anything but expected.