HELLO AGAIN,
I'M RHONDA.
(Not Rousey) heard that plenty of times
I'm an art director who tries my best to make ads that don't suck — through concepting, art direction, design, and the occasional 3am stroke of genius that somehow survives till morning. I’m always looking for the next opportunity to experience something new. I have a creative bucket list that I have yet to fulfill, so hopefully this is where I start causing some trouble.
EDUCATION
2017 - 2019 Bachelor (HONS) The Glasgow School
Communication Design of Art Singapore
2013 - 2016 Diploma in Illustration Nanyang Academy
Design with Animation of Fine Arts
2011 - 2012 NITEC in Digital Animation ITE Central Macpherson
EXPERIENCE
2025 - present Art Director VML Singapore
2022 - 2025 Junior Art Director VML Singapore
/ Wunderman Thompson
2022 - 2022 Designer Liquid Lab
2019 - 2022 Digital Content Designer Xpointo Media
SKILLS
SOFTWARE
Design thinking, conceptualisation, art direction, integrated campaigns,
visual storytelling, content ideation, creative problem solving, insight
driven creativity, AI-assisted creative workflows
Photoshop, In Design, Illustrator, Premier Pro, AI Tools
WHAT I DO
My experience spans across integrated ATL and BTL campaigns across government, banking, and FMCG brands, involving campaign films, key visuals, OOH, social content, and on-ground activations. From ideation and storytelling to visual development and final execution, I’ve worked closely with copywriters, strategists, and production teams to bring campaigns to life across multiple platforms.
Alongside campaign work, I also have a strong background in social and digital content creation, including conceptualising content ideas, art directing shoots, creating digital assets, and developing platform-native content tailored for different audiences and channels. In addition, I actively incorporate AI-driven creative tools into my workflow for ideation, visual generation, video creation, and music experimentation as part of the creative process.
THINGS I STAND BY
01. Going down endless rabbit holes for things you love
02. Music, fashion, art and films serve as the best references
03. AI isn’t stealing your job, you just gotta evolve with it
04. Being super picky and fixate on certain things until you get it right (even though it was okay)
05. Client feedback and mixed signals are basically the same thing
06. Sometimes you gotta whisper what the f*ck to yourself at least 10 times a day
07. Sometimes, being performative is just good storytelling
08. Liam > Noel Gallagher
09. The universal language of creatives is a stomach growling in a quiet meeting room
10. Having 10,000 tabs open on your browser is totally okay
OUTSIDE OF WORK, THESE ARE
THE PEOPLE AND THINGS I LOVE
